Payment Options, Characteristics and Rating of Online Shops in Switzerland
| Referenz: |
| Quade, Michael (2010): Payment Options, Characteristics and Rating of Online Shops in Switzerland, Basel: Fachhochschule Nordwestschweiz, Hochschule für Wirtschaft, Institut für Wirtschaftsinformatik, Arbeitsberichte der Hochschule für Wirtschaft FHNW, Arbeitsbericht Nr. 40 des Competence Center E-Business Basel, 2010. |
| Themenbereich(e): | Erfasst durch: |
| B2C, E-Commerce, E-Shop, Payment System, Portal, Soziale Aspekte, Websites | FHNW - Fachhochschule Nordwestschweiz |
| Art der Publikation: | Publikationsjahr: |
| Arbeitsbericht | 2010 |
Abstract:
Those who want to buy a product or service on the Internet, looks either at the online shop of his choice, and checks if the shop the searched product or service is offering or he uses a search engine or a specialized portal. Such specialized portals are price comparison portals or portals with product tests. Beyond these two types there are portals that are build up as direc-tories, in which online shops are listed by product categories.
At the price comparison portals or portals with product tests, the online shops are in the back-ground. Because the main purpose of these portals is the comparison of prices and product reviews. But precisely these portals offer information about online shops. E.g. which payment options can be used. Or which delivery options are available. Which features a shop has and who the provider of an online shop is.
Customers of online shops can often contribute by making ratings of the shops. Many price comparison portals offer customer ratings, enabling the customer to have a impression about the behavior of an online shop and its provider, before he is buying something.
In this work, the information about online shops are evaluated which were retrieved from a price comparison portal and a directory. These two information sources contain almost exclu-sively online shops from Switzerland. The evaluations include the offer of payment options, delivery options, basic shop functions, security measures and customer ratings.
This work presents a non-representative study about the characteristics of online shops in Switzerland. It is not representative, since using the selected sources are not give any infor-mation how many online shops are overall in Switzerland and what the offer of products and services is.
Link auf diese Publikation:
http://www.ecademy.ch/ecademy/ecadpubli.nsf/id/756
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